Anyone attending a recent weekend festival in Toronto may have gotten a glimpse of Lowe Roche, who was wearing nothing but sunglasses, sandals, and body wax strips that covered him over his entire body. Anyone who wanted to could pull any one of the strips, both removing Roche's hair in that area and revealing a coupon for 25% off to Fuzz WaxBar.
Each strip also featured a cartoon face indiciting the level of pain it would inflict on the brave model, in addition to humorous quips like "From bear arms to bare arms," "We'll take the monkey off your back," and "You'll walk a little differently."
For those who were not fortunate enough to witness the publicity stunt in person, feel free to check out the highlight video
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