Media Matters Reveals Rush Limbaugh’s Ratings Are in A Death Spiral!

Things are really looking down for Rush Limbaugh. Not only is he a sad, repulsive individual–but his ratings now match his bottom-of-the barrel personality and ideas.

In January, Limbaugh moved to his new station, KEIB in Los Angeles. Now, KEIB’s ratings are…well, awful. According to MediaMatters, KEIB came in 37th place in the second-largest radio market in America in March.

How tiny is that, MediaMatters explains:

How small is KEIB’s audience? So small that eleven non-English radio stations have larger audiences in Los Angeles. And so small that KEIB actually trails four college-run, non-commercial stations in the market. This, for a man who makes $40 million a year to attract big radio audiences? As for KFI, the station Limbaugh left and which switched to an all-local news and talk format, its ratings remain healthy in the talker’s absence. A top ten station, KFI boasts an audience six times larger than KEIB’s.

The ratings news is almost as bad up the California coast in San Francisco. There, as in Los Angeles, Clear Channel moved Limbaugh on the AM dial, from KKSF to KNEW, and dubbed the station “The Patriot.”

“Rush Limbaugh has built the ratings and revenue of hundreds of America’s most successful radio stations and is looking forward to doing the same at these new Clear Channel homes,” Brian Glicklich, a Limbaugh spokesman crowed last December.

So far however, Limbaugh’s arrival at KNEW hasn’t budged the minuscule ratings, according to Nielsen: January: .8, February: .8, and March: .7. (Those ratings are flat compared to last year, prior to Limbaugh’s arrival.)

On the East Coast–where he once reigned–Limbaugh is now ranked 22nd, trailing four non-English stations and one classical music station